B2B Marketing Strategies To Look Out For In 2016

What is b2b marketing? B2B stands for business-to-business. It is a marketing strategy used by organizations and businesses to market or resale their goods.

There are several b2b strategies that have been used and proved successful in the past. However, the world is continually evolving and so are the b2b marketing strategies.

Some strategies such as mobile optimization, marketing automation, and paid amplification are some strategies that continue to be popular and effective. The article will discuss some new techniques should adopt in 2016.


Rest in peace “digital marketing”

Digital marketing may sound preposterous. However, our focus should not be on the digital marketing practices but the term and treatment. The truth of the matter is that digital marketing has become obsolete. It has become so central and mainstream in marketing that it no longer deserves niche treatment. Digital marketing can no longer bear the discrete description it deserves. Instead, it has become a context for all marketing.

Customer experience, sometimes referred to as CX has been receiving numerous attention among b2c retailers and companies. CX involves combining people processes and technology in the bid to anticipate, understand and consistently delivering exceptional and personalized services/experiences.

However, in 2016 and years to follow, leaders should understand and anticipate individual needs if they wish to deliver personalized services. It will help increase their market lead.

Currently, b2b buyers are being influenced by individual consumer experiences and are beginning to demand similar experiences in their professional lives too. Firms are now recognizing the benefits of personalized customer services as a driver to profitability and business differentiation.’

For marketers, it means the system will be systematic. The intentional focus on delivering customer experience will be seamless and consistent despite the device or channel used.

Advocate marketing

Most b2b marketers focus a lot of energy and time on the pre-purchase end of the clients’ journey. However, firms are realizing they can be successful by concentrating on aspects such as providing value beyond the sale. By doing so, the chances of turning a client into a promoter are greatly increased. An advocate who will create referrals by referring new clients to the business.

As a matter of fact, referrals are a great and effective marketing strategy. It brings in new clients and promotes loyalty. There are several platform software that are used to help marketers build advocate relationships with clients. They help generate more reviews, increase social media engagements and capture more referrals.

The platforms have customized portals. The firms invite some of their best clients to be part of a challenge and reward them.

Sales enablement

Sales enablement is described as providing sales with insights into buyers’ behavior, motivation and activity in the bid to help them boost their results. B2B firms that are sales oriented need this strategy to support sales activities and business development.

The aim of sales enablement is ensuring that sellers or business developers have the required knowledge, processes insights and content needed to optimize interactions with clients and prospects.
Marketing focuses beyond sales leads. Those leads should be converted to opportunities that will generate revenue.

Courier Dispatch Software: What To Consider When Finding One?

courier dispatch software

Courier dispatch software packages are used by several companies that send packages by either messengers or drivers. If you are running your own courier business, it is important to use an effective program that will allow you to track customers who request a delivery and other information with regard to packages. This program or software should also allow you to know the person who is assigned to deliver the item to the recipient.

Listed below are a number of highly recommended courier dispatch software that you may want to consider.

OnTime 360

GPS integration, scheduling, label printing, routing, and order entry are just some of the features offered by OnTime 360. This software is one of the well-hosted courier services ideal for those who want to meet the needs of their courier businesses. It aims to improve your business and make it even more effective.

Courier Complete

If you want a user-friendly software, you may want to consider getting the Courier Complete. This Windows-based software is smartly designed not only for courier industry, but also to distribution and expediting industries. It includes account information feature, customer order entry over the Internet, real-time delivery tracking, and accounts receivable.


Another excellent software is AgileShip, which is a well-developed platform that provides you the ability to ship with discounted prices of all popular freight carriers and major parcel. It can be used in several different locations at the same time. Apart from that, it is also integrated with printers, scanners, scales, and everything in between.


BeeTrack is another effective tool to use for those who want to check all the essential information of dispatch guides. This software also allows you to set recipients and statuses, which are efficiently synchronized with online platform. If you want to boost your business productivity and improve the quality of your courier service, BeeTrack is undeniably worth the money.

Courier Connex

For those businesses that operate 24/7, Courier Connex is the ideal software for your needs. It features an online-based connection to your clients so they can easily do business with you anytime they want. It allows your customers to easily enter pick-up orders, track waybill number, search waybill records, get automatic price quotes, and many more.

Courier Service Toolbox

If you are on tight budget, don’t fret, Courier Service Toolbox might be all you need. This budget-friendly courier software helps you move your business into a higher level. It allows your business to take greater number of orders, track your progress, and make invoices and financial tracking processes a total breeze. It also offers real time dispatching. This software automatically sends jobs immediately to the dispatcher.

Datarac Web

For those tech-savvy businessmen out there, Darac Web allows you to handle your courier company effectively through a pretty much modern and advanced online-based interface. Barcode support, scheduling, billing and invoicing, GPS integration, order entry, and label printing are just some of the things offered by this innovative software.

ERP Courier

This software is considered as a completely consolidated solution for your courier company. What makes it appealing to courier owners is that it is quite flexible. It has the ability to separate user interface and database access. Also, it lets you effectively communicate with a wide range of servers and other desktop databases. It features 3D graphs, dynamic reports, and many more.

IT Solutions: The Backbone Of Every Successful Business

IT solutions


In these times, IT services Edmonton is becoming very popular among different business industries including healthcare, hospitals, finance and banking, retails, pharmaceutical, telecommunications, supply chain, gaming and entertainment, travel and tours and education. The IT solution provider companies typically manage some parts of another company’s IT landscape and differ dramatically in the range of their work.

IT service solution is tied to the technical features of the systems under management. It focuses on providing a design to structure IT related programs and interactions of IT technical employees with business customers and users. In short, IT solutions are the means to delivering value to customers by promoting outcomes that clients’ want to achieve without any additional expense and risk.

What are the parts of information technology solutions?

IT solution is divided into two, the external customer facing service and the internal customer facing service.

IT management service is also known as the supporting service for expanding businesses. IT service monitors hardware, network, server and other important areas in order for a business to easily achieve their goals. Each IT service provider has qualified IT managers that manage people, the process, all types of technology, as well as the handling of all of the expenses and risks connected with those services. IT service is integrated with a lot of services, where each process and service has a life cycle starting from design, strategy, transition to operation, and continual improvement. The inputs of IT service are the resources and abilities which appear as the assets of the service provider while the outputs are services that deliver value to the customers.

What are the challenges?

In today’s business environment which emphasizes on efficiency, flexibility and speed, a strong IT strategy is crucial. Information technology solutions can help them get these qualities in their IT strategies by giving them system integration, application development, testing, management services and solutions. The challenges include:

  • To place IT with strategic business creativity.

  • To build flexibility in order to attune to a continuing changing global market.

  • To execute, strategize and develop new initiatives with enhanced speed to stay competitive. 

What is IT solution offering?

Custom Application Development
Oftentimes, the software that fits their particular needs is not available in the market. If packaged solutions and software are not enough or not flexible enough for their enterprise, through IT solution, they can custom-build their descriptions systematically and deliver on the promise of certainty.

Modernization of application
To employ modern technologies and reduce the cost and risks with its Application Modernization Services.

System Integration
An enterprise with numerous IT systems may result in confusion, inefficiency and minimal productivity. With IT solution, they can transform enterprise into one streamlined and optimally-functional entity.

Performance Engineering
Initially, IT processes offer better return on investment if efficiently and effectively enhanced, managed, and monitored. Application of information technology solutions will help to find out how to clearly realize superb system performance regularly by way of performance engineering strategies.

Application Management
Their enterprise may be dealing with hundreds of applications. IT solution can streamline their application management processes for maximum effectiveness and control.

Every business that wishes to grow should employ the services of an information technology solutions provider that will offer the right technology that suits their company’s needs.

Hybrid Cloud – A Practical Solution

hybrid cloud

These days almost everyone is talking about moving to the clouds. The cloud model, it seems offer a lot of practical solutions to an IT manager’s problems. But some companies are hesitant to place their most sensitive information in cloud storage. They would rather keep these types of information onsite, where they have complete control over them; they are concerned about security.

For companies with serious concerns for the security of some of their data, but would like to take advantage of the practicality of cloud computing services, the answer is the hybrid cloud model. Hybrid cloudis the term used to describe the mix of on premises, private cloud and public cloud services used by some organizations for their computing requirements. Some files which are closely guarded now may soon be opened to the public and freely discussed subjects may suddenly require more security. The hybrid cloud model makes it possible for organizations to move their files and documents to and from each platform based on changing requirements.

The Advantages Of A Hybrid Cloud Solution

The hybrid cloud can be considered a game changer because it offers companies the best of both worlds; security for the most sensitive documents in a private cloud and the practicality of a public cloud for ordinary files.

A hybrid solution makes it imperative to consider the most effective answer for each aspect of your computing requirements. Thus, some mission-critical data would obviously need the greater control and security offered by your own servers. However, having your own servers and private cloud entails a substantial increase in cost. However, for the bulk of your documents, especially those involving short term projects, you can always use cost-effective public cloud solutions. And public cloud solutions offer significant cost savings, not least of them not having to procure, set-up and maintain your own servers.

Having the bulk of your documents in a public cloud makes it easy to respond to variations in workload. All public cloud companies offer scalability and the pay-as-you-go model as their most compelling selling points; that aside from security and reliability. Best of all, the pay-as-you-go model makes sure the scalability does not cost companies a penny until they need it. In traditional fully onsite systems, companies have to provide for peaks in demand which leaves a lot of capability unused most of the time.

The hybrid cloud also gives companies a lot of flexibility that they do not have to pay a lot for. Take hardware for example, cloud service providers procure, set-up and maintain the required servers. When these become obsolete, the replacement cost is again borne by cloud providers. The same holds true of software. Cloud providers update the software and when a new one comes along all a company has to do is ask for the new software. Thus, through cloud based solutions companies can keep pace with rapid developments in hardware and software without incurring great cost. This recent article explores why the use of hybrid clouds keep growing.

A hybrid cloud is the most practical solution for most organizations. Perhaps it’s time you explored the many ways your organization can benefit from it.

Best Touch Screen Technology – Comparing Five Types Of Touch Screens

best touch screen technology

With the number of different smart devices that we have come to rely on, it is hard to tell which has the best touch screen technologyt. Everywhere we turn we see ATM’s, ticket vending machines, smart phones, laptops, tablets, table monitors and kiosks and wonder which of these has the best touch screen technology. This is a question organizations, like the International Electronics Manufacturing Initiative, may be curious to know the answer to.

To make an informed comparison, we need to have a better understanding of at least the 5 most common touch screen technologies currently in use, which are: Resistive, Surface Capacitive, Projected Capacitive, SAW (Surface Acoustic Wave), and Infrared.

Resistive touch screens consist of a hard glass under layer and a soft plastic top layer with matching conductor grids. The layers are separated by a spacer and current runs thorough them. Touch creates a complete circuit at point of contact, which enables a software program to use the measurement of resistance in the circuit to determine x and y grid location. The location is then translated to an input or command. These screens have poor scratch resistance, their conductors are susceptible to breakage, and sharp input devices will puncture the top layer.

Surface capacitive screens use two rigid panels which sandwich a transparent electrode layer. When a charged input device (your finger) touches the top of the glass it steals part of the charge, enabling internal software to detect point/s of contact. Contact is then translated into inputs and commands. Though they have better image clarity than resistive screens, you have to use a charged input device (touch from a human skin), and they are sensitive to EFI/RFI.

Projected capacitive screens use a sheet of glass embedded with transparent electrode films and a chip to project a 3-dimensional electrostatic field. When this field comes into contact with a human finger, software uses the resulting change in the ratios of electrical currents to detect exact points of contact. The locations are then used to provide input and commands to the computer or smart device. These screens have excellent image clarity, are durable and accept multiple touch points. They are sensitive to EFI/RFI.

In contrast to previous technologies Infrared Touch (IR) screens use IR emitters and receivers to weave an invisible grid of light beams across a screen. When an object interrupts the beam, sensors are able to detect the touch points. These screens have the highest image clarity and are durable, though they are also expensive. It is too sensitive, so dust, dirt, snow, rain, light or even shadows may cause an accidental triggering (as if touched).

In SAW (Surface Acoustic Wave) screens, a number piezoelectric transducers and receivers are placed along the sides of the glass plate to produce a grid of ultrasonic waves on the surface of the screen. Touching would absorb a portion of the sound wave allowing the receiver transducer to pinpoint the location. However they cannot be activated using hard items, and are sensitive to solid screen contaminants and water droplets.

Which one is best? People with fat fingers should opt for screens which are not overly sensitive – that rules out SAW and IR touch screens. People who use gloves should avoid surface capacitive and projected capacitive screens. Other than that, it is mostly a matter of personal choice.

Inbound Call Center Software Is Cost Effective

inbound call center software for small business

Some people say going into business is getting more expensive with each passing day. They reason out that with the fast pace of technological advances, businessmen are forced into a never ending cycle of trying to keep up with the latest and best.  But then some people do not realize that many of the innovations introduced of late really result in significant cost savings; that while there may be a relatively high initial outlay, costs are lowered in the long term.

Maybe people are just naturally resistant to change.  When outsourcing became popular, there were many people who said it was not a good thing because it robbed people of jobs.  It is now established that jobs were not taken away; they were just relocated to the convenience of the workers’ homes, and that only polluting commutes were drastically reduced – aside from cost.

Now that software is being introduced to enable automation in call centers, there are also people who oppose it.  They see the initial cost, but not the long term benefits.  Investing in inbound call center services via software is really a smart move.   To learn more about just how much cost savings can be derived from using software automation, visit www.unisrc.com. First there are the obvious physical cost reductions that can be calculated, which we can list:

  • Faster connection speeds optimize the time of the inbound call center agent. Even if automated call distribution systems only shave less than a minute per call, multiply that by the number of calls per agent and the number of agents and the figure suddenly becomes substantial.  Organizations like the National Association of Call Centers constantly search for new ways to further optimize valuable call center agents’ times.
  • The ability to accurately connect an inbound call to the correct person or department saves even more of the inbound call center agent’s time.  Some software show a list of available call center agents to aid in routing.  Given this visibility, the person doing the routing has the ability to consider the client’s preference.  Though errors in connecting are not so usual, each instance can cause tens of minutes of wasted time.
  • The interactive voice response feature gives the client a chance of finding instant information or resolution of small issues.  Only when the required information is not programmed into the IVR will a call center agent’s attention be called for assistance.  Calls for preferred clients can also be prioritized, so they remain happy.
  • Knowledge bases built into inbound call center software for small business places the information the inbound call center agent needs at his fingertips, literally.  This results in faster issue resolutions, faster information flow and more confident call center agents.  When this is combined with dialogue scripts, the agents manage to sound like very confident experts on whatever subject the client inquires about.

But how do you value responding quickly enough so the client does not lose patience and just hang up?  What would one pay to avoid the embarrassing possibility connecting a client to the wrong person or providing erroneous information?  It does not cost much to purchase appropriate software designed for inbound call centers so you won’t have to find the answer the hard way.

Toronto Security Systems Protect Your Assets

cctv security systems toronto

cctv security systems toronto

Security systems are always associated with asset protection.  In cases where it is argued that such systems are installed more to ensure the privacy of high profile personalities living in the premises, what people realize is that it is the personalities themselves who represent the primary asset.  The greater the value one places on the assets being protected, the more elaborate the Toronto business security systems one sets in place.  Assets may take the form of physical assets such as money or goods, intellectual property like proprietary formulas and systems, or people.

Good security systems usually combine several components which complement each other to provide a secure environment.  One of the most common security measures involves intrusion detection. The simple and often stand-alone burglar alarms in homes provide the best example of intrusion detection equipment.  These simple alarms may blare out noise to scare intruders, switch on lights, or even dial the owner’s number or police hotline.  Such alarms may be triggered by movement, sound that reaches a pre-determined intensity, breaking an infrared beam, or a pressure switch.  Security system Toronto : these typically include sophisticated forms of intrusion detection equipment within the greater Toronto area.

The next line of defense in security systems is provided by access control systems.  These systems are placed at locations secured by physical barriers such as fences, gates, walls and doors.  Entry to secured places may be controlled through the issuance of access permits which permit only entry only to authorized persons.  Devices which use pin codes, proximity cards, swipe cards, biometric readers and passwords are used to limit entry.  The devices themselves may also be used to keep a record of persons who enter, dates and times.  In areas requiring a very high level of security, access limitations may also be supported by the presence of physical security personnel.

Nowadays the use of cctv Toronto equipment is becoming very popular.  CCTV equipment expands the surveillance capabilities of security personnel to cover more areas than they could watch on a personal basis.  It also allows for continuous surveillance 24/7 far exceeding the physical limits of human vigilance. There are installations where some cctv equipment are fitted in obvious locations to help mask hidden surveillance cameras.

In areas which require a very high level of security, cctv Toronto is paired with video recording equipment.  The video recording component may be activated on demand, by motion sensors, or kept on 24/7.  Archiving of recorded footages depend upon local regulations as well as the security level at the site.  For safety reasons, some recording equipment stream back-up copies of recorded data offsite in real time.

The last line of defense in protecting assets is still people who physically man the system.  Most integrated security systems have central control rooms from where security of protected premises is administered by trained professionals.  And there are outfits like UL Canada who offer certifications for equipment provided by security companies provided such equipment meet their exacting standards.

While the installation of a good security system and the services that come with it are not cheap, they usually pay for themselves by preventing losses and also in providing peace of mind for the business or home owner.